1. Social media marketing strategy
social media marketing services
is a huge part of any business’s marketing plan as it’s a hugely compelling
way to drive traffic, build brand awareness, and take advantage of the social selling revelation that’s taking over
According to recent data, around 54% of social media users use social platforms to research brands and products,
and 89% of consumers who follow a particular brand will purchase from that brand.
With these figures, if you’re not utilizing an effective social media marketing strategy, you’re missing out on untold
2. Email marketing strategy
Anyone who’s ever told you “email is dead” is dead wrong. Capturing your customers’ emails and browsers should
be an essential part of your marketing strategy and is an excellent way to continue a conversation with people
who have expressed interest in your brand.
There are loads of email marketing tools available to help you in this area. However, you still need an effective
strategy to produce consistent, compelling emails that convert readers into buyers.
3. Inbound marketing strategy
An inbound marketing strategy is all about pulling customers in and driving traffic to your website or products. Rather
than using “disruptive” marketing techniques (like TV advertising), inbound marketing is about lead generation using
people who have shown interest in your products, services, or brand as a whole.
Email marketing can be a good example of an inbound marketing strategy. If someone has subscribed to your mailing list,
chances are they’re at least somewhat interested in what you have to say. This enables you to take a softer approach to
your marketing, as these leads are already more likely to become sales.
Another inbound marketing strategy could be blog posts. People will only see blog posts relevant to their search terms
and interests, meaning they’ve expressed a need that at least somewhat relates to what you’re selling.
4. Content marketing strategy
strategy is likely to overlap with an inbound marketing strategy, but it is more specific. With content marketing
strategies, you focus on content creation that will draw people in and build interest.
This is likely to cover blog posts and white papers and can even overlap with your
social media marketing.
Effectively, any part of your marketing campaigns that require content will require an effective content marketing
5. Editorial strategy
Taking an editorial approach is a particularly vital marketing strategy for advertising companies as it highlights the
content formats, workflows, and channels you’ll be utilizing to hit your marketing goals.
It’s similar to the sort of marketing strategies you would expect to see in a news or media organization and can be
essential for brand publishers or advertisers to keep their marketing efforts and ideas in focus.
6. Marketing communications strategy
Your marketing communications strategy should be primarily focused on your brand’s message and value proposition. It’s
all about how you’re going to say what you need to say.
For example, is your tone of voice serious or humorous? Are you marketing yourself as an expert in your industry? What
is the message you want to get across?
7. Public relations strategy
If you’re in business, you’ll probably know how complicated PR strategies can be. Not only does getting PR right ensure
you keep your customers happy, but it’s also vital for protecting your brand image in the eyes of your stakeholders, the
media, and even governmental bodies or other influential institutions.
Any large business should have a dedicated PR team in charge of the brand’s public image. In addition to protecting it,
good PR can also offer invaluable word-of-mouth advertising.
8. SEO strategy
SEO should form part of all the different marketing strategies. Still, you may find it beneficial to have some of your
marketing efforts explicitly dedicated to SEO, as this is likely to be your primary source of lead generation.
Search Engine Optimization Services
is pretty much what it says on the tin: the art of using keywords and phrases to boost your visibility when users search
for relevant terms on the internet. Getting SEO right is arguably the best way to drive traffic to your website and
should be front of mind in all your digital marketing and content marketing strategies.
Naturally, SEO goes beyond just keyword optimization and considers a plethora of other aspects to help you rise on those
search engine results pages (SERPs). So, it’s a good idea to have at least one marketing team member dedicated to the
latest SEO trends so you can rank #1 on Google.