Foundational Strategy Services

Gaining an understanding of your needs and how you measure success

In order to ensure your new site meets your organizational goals and the needs of your audience, we will conduct research into key areas across your business and present our findings in a foundational strategy report. A solid understanding of these elements ensures that all subsequent work will deliver maximum success. We provide actionable recommendations and strategies to fit the needs of your users and your business.

Our Foundational Strategy Process

Organizational Objectives and Project Goals

The aim is to gain an understanding of your organization, the market and competition it faces, and your high-level objectives. We will drill down to establish the tactics that will best meet these objectives, yielding vital insight into the key goals of the project.

Audience and Conversion Definition

Your success rides on delivering to your customers what they want and need in the most efficient, seamless way possible. We will analyze the personas that make up your audience, define their goals on the site, and look deeper into the micro and macro conversions that need to be optimized on the site. In combination with your organization’s objectives, this will yield specific guidance on what needs to be added or improved.

Analytics Review and Key Performance Indicators (KPI’s)

Data is at the core of our decision-making process. We will look at what you are measuring and how, and suggest additions where we see gaps. We then need to identify and document the key indicators that will help us measure performance as the project develops.

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