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Hospitals & Clinics CRM and Bookings

Revolutionizing Patient Care, Engagement, and Operations with Bitrix24

In today’s healthcare landscape, hospitals and clinics must go beyond medical excellence — they must embrace seamless patient communication, digital-first engagement, and operational efficiency. Traditional systems often fall short in delivering a unified experience, especially when marketing, appointments, staff coordination, and telephony are siloed.

Our Hospitals CRM and Booking Solution, powered by the Bitrix24 ecosystem, offers a robust, secure, and fully integrated platform for modern healthcare providers. It unifies marketing, appointments, communication, telephony, and care delivery in one centralized digital workspace.

Hospitals and Clinics CRM and Booking Solution in Dubai, UAE

BITRIX24 FOR HEALTHCARE

Bitrix24 is a complete digital transformation suite, bringing together CRM, communication tools, marketing automation, telephony, HR, and internal collaboration under one roof. It offers unmatched flexibility and scalability for hospitals and medical institutions of any size.

Our solution is customized specifically for hospitals — transforming patient interactions, appointment handling, and internal workflows while integrating with your online channels and in-house telephony systems (IPBX).

BITRIX24 FOR HEALTHCARE

Hospitals and Clinics CRM and Bookings Solution in Dubai, UAE

EXPANDED CORE FEATURES

1. Unified Patient CRM

Maintain a 360° view of every patient across all touchpoints. Every interaction — whether from a website form, WhatsApp, call center, or email — is recorded and managed in a secure CRM profile.

Includes:

  • Personal data & medical history
  • Booking & visit logs
  • Uploaded reports & prescriptions
  • Communication records (emails, calls, messages)
  • Marketing source attribution
Unified Patient CRM for Hospitals and Clinics
Appointment Booking System for Hospitals and Clinics in Dubai, UAE

2. Appointment Booking System

Enable patients to book appointments via your website, WhatsApp, Instagram, or Facebook — all synced with doctors' real-time availability. Integrated reminders reduce no-shows.

Features:

  • Calendar view with doctor availability
  • SMS/email/WhatsApp confirmations
  • Room and equipment scheduling
  • Online pre-consultation forms

3. Telephony Integration with Internal IPBX

Integrate Bitrix24 with your existing IPBX infrastructure (e.g., Asterisk, FreePBX, or Cisco) for a seamless communication workflow:

  • Click-to-call directly from the CRM
  • Record and log all patient calls
  • Auto-create CRM leads from missed calls
  • IVR menu integration for department routing
  • Real-time call analytics and dashboards

This ensures front desk, call center agents, and doctors can communicate efficiently — all while maintaining a centralized call history within the CRM.

Telephony Integration with Internal IPBX for Hospitals and Clinics
Multi-Channel Marketing and Patient Engagement System for Clinics and Hospitals

4. Multi-Channel Marketing & Patient Engagement

Our CRM captures leads and inquiries from all online sources, turning Bitrix24 into a powerful marketing automation hub.

Connected channels include:

  • Social Media Ads: Facebook, Instagram, LinkedIn
  • Google Ads: Capture and auto-tag leads by campaign
  • Website Forms: Integrated with Bitrix24 lead routing
  • Live Chat & Chatbots: Engage visitors on your website
  • Email Campaigns & Newsletters
  • WhatsApp, SMS & Messenger APIs

Benefits:

  • Nurture leads with automated email/WhatsApp sequences
  • Track campaign ROI in real-time
  • Send surveys or reminders post-treatment
  • Segment patients for seasonal health campaigns

5. Doctor and Staff Management

Manage staff schedules, assign patients, and allow secure access to records from mobile or desktop. Each doctor has a customized workspace showing:

  • Today’s appointments
  • Patient notes
  • Communication history
  • Task assignments
  • Pending lab reports or approvals
Doctor and Staff Management System for Hospitals and Clinics in Dubai, UAE
Workflow Automation and Task Routing for Hospitals and Clinics

6. Workflow Automation & Task Routing

Simplify back-office operations through automation:

  • Auto-assign new inquiries to available doctors
  • Trigger internal tasks for lab or radiology teams
  • Alert billing when patient is discharged
  • Automate follow-up emails 24 hours after consultation
  • Trigger marketing messages based on visit history

7. Billing, Invoicing, and Insurance

Integrate with hospital billing software or use Bitrix24's built-in invoicing:

  • Auto-generate invoices post-appointment
  • Track unpaid bills and send reminders
  • Submit documents for insurance claims
  • Multi-currency & tax support
Billing, Invoicing, and Insurance System for Hospitals and Clinics
Hospitals and Clinics CRM and Booking Solution in Dubai, UAE

8. Patient Feedback and Satisfaction

Post-visit surveys via WhatsApp or email allow you to measure satisfaction and take action based on real insights.

Features:

  • Net Promoter Score (NPS) tracking
  • Rating dashboards per doctor or department
  • Automated escalation for low ratings

ADVANCED MODULES

Emergency Management & Rapid Intake

Facilitate quick check-ins, triage logging, and instant alerts to emergency teams.

Inpatient Management

Track bed assignments, inpatient visits, room rotations, and discharge planning.

Referral Management

Accept and manage referrals digitally, with status tracking and doctor collaboration.

Telemedicine

Secure video consultation options with auto-linked patient records and digital prescriptions.

ANALYTICS AND REPORTS

  • Real-time dashboards: appointments, revenue, staff performance
  • Marketing campaign performance: channel-wise analysis
  • Patient demographics and visit trends
  • Call analytics from IPBX and contact center
  • Feedback summary and NPS reports

ANALYTICS AND REPORTS

Bitrix24 CRM for Hospitals and Clinics in Dubai, UAE

INTEGRATIONS

Bitrix24 CRM and Bookings System for Hospitals and Clinics in Dubai, UAE

INTEGRATIONS

Seamlessly connect with:

  • EMR Integration
  • Hospital Management Systems (HMS)
  • Payment Gateways
  • Medical Lab Platforms
  • Insurance Portals
  • Google Workspace / Outlook
  • SMS & WhatsApp APIs
  • Your Internal IPBX System via SIP, VoIP, or API

KEY BENEFITS

Centralized CRM & booking management

Full telephony integration with existing IPBX

Online-to-offline marketing attribution

Streamlined doctor-patient interactions

Reduced administrative load via automation

Enhanced patient experience and engagement

Real-time performance tracking

Scalable for multi-location hospitals or groups

WHY CHOOSE US?

As a top Bitrix24 partner and industry-recognized CRM integrator, we understand the complexity of healthcare operations. We have successfully implemented CRM and booking systems for hospitals, specialty clinics, and diagnostic centers across the GCC.

From marketing to medicine, we automate it all.