A real estate CRM is a customer relationship management (CRM) system that helps to manage all communications with both leads and clients. Real estate companies are depending mainly on digital marketing through different online channels to generate leads.

The UAE’s real estate sector continues to see a hot market even in Q2 of 2022. According to CBRE’s UAE Real Estate Market Review Q2 2022 report, Dubai’s office market has witnessed soaring rental growth for the first time after 2016 Q1. Dubai-based commercial Ejari contracts swelled by 28.1% on a year-on-year basis. Although average Prime and Grade A rents in Abu Dhabi plummeted by 6.9% and 1.1%, respectively, average rents for the Grade B segment swelled by 4.5%. In Q2, all Prime Grade A, Grade B, and Grade C rents for the UAE real estate sector increased by 7%, 7.9%, 3.2%, and 3%, respectively. Due to the limited availability of quality stocks, according to the report, the real estate market will continue to surmount.

Due to high demand in real estate sector, UAE’s market has witnessed increase in real estate start-up companies which leads to high competition in the market. Each company needs to achieve the best automation process that can save time, cost and the best performance.

Saabsoft company , the Bitrix24 partner based in Dubai - UAE, has conducted a survey from 31 August, 2022 to 15 October, 2022 including more than 1000 real estate companies which is almost 30% of current real estate companies in UAE. Based on our survey, we have found that more than 90% of real estate companies are using Bitrix24 CRM system and more than 25% of established companies have been shifted from other CRM systems to Bitrix24 between 2021 and 2022.

And that happened due to many reasons:

1. Bitrix24 UAE offers subscription plans with competitive prices including all features without hidden fees.
2. Bitrix24 ecosystem has the best configurable CRM system with user-friendly interface and smart mobile app.
3. Bitrix24 has the best features that can satisfy the needs of any real estate company at any scale starting from easy integration with all online channels for leads generation, marketing automation and business automation process with leads distribution between company agents.
4. Bitrix24 Dubai offers additional online channels for leads generation like; Live chat, call center integration with the CRM, WhatsApp integration, social media Integration, creating landing pages and automated reminders with escalation.
5. Bitrix24 has many other tools that can enhance the business automation process for any company at any scale.


Bitrix24 UAE ecosystem is the biggest winner in UAE market in 2022 due to its rich features offered, configuration and customization flexibility and the amazing user-friendly interface along with its smart Mobile App. Bitrix24 CRM is the best real estate CRM of 2022 in UAE.