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The main goal of this article is to identify possibilities that marketing automation systems offer to modern organizations. The article shows that marketing automation processes...

Digital technologies and their tools are fundamentally changing not only the technological order, but also the economic system. Recently, researchers and the business community ...

Digitalization is a dynamic process where elements of the physical and digital world collide. And those digital initiatives that create new opportunities also lead to new challe...

In today’s digitally advanced reality, website design becomes one of the most critical factors that drive a company’s success. If you’re looking for a way to expand your brand, ...

Several recent studies examine hypothesized links between humanness, or human-like physical or evolutionary characteristics and ascriptions of humanity and social perceptions (e...

Nowadays, it’s hard to imagine a successful business operating without software applications. They help companies automate workflows, streamline processes, and manage diverse re...

Internet, social media, mobile apps, and other digital communications technologies have become part of everyday life for billions of people around the world. According to recent...

Pay-per-click (PPC) is an incredibly important part of digital marketing. As time goes on, digital marketers notice more and more success with PPC advertising methods. No w...